There’s no denying that the brides and grooms on the hit reality series Married At First Sight can have quite lucrative influencer careers post-show.
And the eye-watering earning potential of the long-running Channel Nine series’ 2024 stars has now been revealed.
Entertainment data experts at NZ Casino have crunched the numbers to reveal how much each cast member of Season 11 is estimated to earn from monetising their social media platforms, based on followers and engagement rates.
Unsurprisingly, the data placed fan favourite Lucinda Light firmly atop of the potential earnings tree – however her earning capacity is astonishing.
The social media sensation picked up a huge social following during her time on the show and now enjoys 645,000 followers on Instagram and a further 150,000 on TikTok.
Coupled with her spoken word tour of the UK and Australia, Lucinda has the potential to be raking in a jaw-dropping $221,374 annually from sponsored posts across social media.
Eden Harper, who boasts an impressive 242,000 followers on Instagram and a further 102,000 on TikTok, came in at second place with a yearly earning potential of $96,381.
Eden has been busy on social media, already partnering with brands such as Esmi Skin, Double Online, Pretty Little Thing and Vibe Soda.
Trailing closely in third place is Lauren Dunn who, like Eden, has already secured brand partnerships with MCo Beauty, Rebecca Vallance, and Dissh.
Her social following of 251,000 on Instagram and 101,000 on TikTok means that she could potentially earning up to $93,037.
When it comes to the grooms, Lucinda’s TV ex Timothy Smith tops the list with an earning potential of $88,022 which is under the national salary average of $98,000.
This figure was based on Timothy’s 225,000 Instagram and 119,000 TikTok followers.
Based on the data collected, the number crunchers also concluded stars accused of inauthenticity on the show tend to have less lucrative opportunities in the world of social media after the finale.
The new data comes after Influencer Marketing Hub collated similar figures around the 2023 cast.
It was estimated that Melinda Willis, who at the time had 557,000 on Instagram (now 524,000) could charge up to $2,700 per sponsored post.
Evelyn Ellis was the second most-followed bride with 403,000 followers, (now 456,000) meaning she could charge brands wanting to collaborate up to $1,950.
Evelyn’s boyfriend Duncan James was the third most-followed MAFS star from the latest season with 317,000 followers (now 351,000).
This means he can charge brands an estimated $1,550 for each sponsored post.