Jackson Lonie has unveiled his bold new move after rising to fame on reality TV.
The Married At First Sight favourite, 32, has launched his own clothing company, Party Bee, dedicated to creating stylish, high-quality party shirts.
In an exclusive chat with Daily Mail Australia, Jackson shared the inspiration behind the venture and the challenges he faced in bringing his vision to life.
Speaking candidly about why he decided to dive into the world of fashion, Jackson revealed his frustrations with the party shirts available on the market.
‘I wanted to launch my own clothing line, particularly party shirts, because I was sick of buying ones that were just, well, bad quality,’ he explained.
‘They’d either be made of terrible material or you’d wash them once, and they’d shrink. Or worse, you couldn’t find a good design on a shirt with decent fabric. It felt impossible. So I thought, stuff it, I’ll give it a go myself.’
‘I think what makes a party shirt cool isn’t really the shirt itself,’ he continued.
‘It’s more about how it makes you feel. If it makes you feel confident, then that’s cool, because you’re radiating confidence, and that just comes with cool.’
The Party Bee range, which include vibrant, bold patterns, is designed to make people feel good about themselves while looking the part at any festive event.
Each $99.99 shirt is meant to evoke a sense of fun, playfulness, and confidence, making it the perfect addition to anyone’s wardrobe.
There are an array of eye-catching designs from bright florals to hypnotic monochrome swirls, as well as other brightly-coloured options.
However, it wasn’t all fun and games for the budding entrepreneur as Jackson revealed the hardest part about launching his brand was getting the sizing right.
‘The hardest part of the project was definitely the sizing,’ he confessed.
‘There are so many different body shapes these days. We wanted to create a shirt that fits everyone, something really inclusive.
‘I didn’t want it to be just for fit guys or just for big guys – I wanted a shirt that works for everyone. A one-stop party shirt.’
Jackson said he hopes his inclusive sizing will set his brand apart in the highly-competitive fashion market.
His collection will be officially launched on the Gold Coast on Saturday night as a bevy of reality stars will take to Cali Beach Club to celebrate the achievement.
Jackson rose to fame on Married At First Sight, where he was paired up with Olivia Frazer. The couple went their separate ways in 2022 after 10 months together.